About

Tom, smiling, with silver hair and a white t-shirt, in front of a warm beige wall.
  • Englishnative
  • DutchB2

Hey, I’m Tom 👋

I love building products. I’ve had a hand in products that millions of people use every day, and I care about the small details.

I’m an Aussie in the Netherlands. I moved here in 2018 on a bit of a whim, and have loved it ever since.

The small details

I sweat the details.

They become how people love a brand, and they have to feel good every single time you see them.

Here are some examples from the bunq app.

Birthday balloons

Open bunq on your birthday and balloons float up from your photo.

Done screen

The screen you see when an action succeeds, with a matching haptic. You feel that it worked.

Auto Round Up

One of my most loved features, shipped in my first time at bunq. The animation explains it without reading a word, so everyone understands what it is.

Work

The bunq app icon: white letters on rainbow stripes.

Head of New Products at bunq

Amsterdam2024 – nowthe bank of the Free

I lead the team that takes new products from an idea to the app. Stocks, crypto and rewards are just a few recent examples. I also built a full redesign of the app around how people actually use their money, with small touches that delight. And the first real‑time speech‑to‑speech AI translation in a bank app, so you get live support in your own language.

Before that

  • Senior Product Manager, Remote

    Remote, from Amsterdam2023 – 2024

    I ran the teams building credit risk products that blend into the background, so customers never notice and the company stays safe.

  • Senior Product Manager, Stitch (formerly HATCH)

    Amsterdam2021 – 2023part of PVH

    I joined the HATCH digital showroom, which became Stitch: PVH’s platform for designing and selling fashion on screen, before a sample is made. Product Manager first, then Senior. Stitch was later sold to Fashion Cloud.

  • Product Owner, PVH · Tommy Hilfiger

    Amsterdam2020 – 2021

    A new checkout for Tommy.com across 26 European markets, to make shopping there a delight.

  • Product Manager, bunq

    Amsterdam2018 – 2020

    The first time around. I built the Travel Card with ZeroFX, the Green Card, and Auto Round Up, still one of the most loved features in bunq’s history. The critics rave: “I’ve never met anyone as passionate about confetti (and product).”

  • Product Manager, Freelancer.com

    Sydney2017 – 2018

    Where it started. I led the team building collaboration tools, so managing freelance work gets as easy as possible. I was also the voice of a Freelancer ad on Spotify.

Studio

Say hello

Trash

Nothing here. I keep things tidy. 😉